Saturday, 25 April 2015

How To Buy A Great (Cheap) Domain Name

cheap domain names - Copyright Tim Hawley (Getty Images)


There are lots of places to buy cheap domain names. And while most of the vendors are reputable, there are some key points to keep in mind. Check out the cheapest domain registrars.
Here are six tips to buying great, cheap domain names.

1. Don’t Settle With "Close Enough" Domains

While everyone's preference is a ".com" domain, sometimes it just isn't available. Resist the urge to add bizarre and hard to remember features just to find one that is available.
Here are three things to avoid when choosing your domain name:
  • Hyphens: People will forget where the hyphens go (especially if there are more than one) or forget them altogether. And if you need to speak your site address (voice mail, radio ads, word-of-mouth) then the hyphen just makes it clumsy. It's even worse if your competitor uses the same domain as you, only without hyphens. You’ll send daily traffic to his site when your visitors enter your domain incorrectly. For more on avoiding similar domains see the next point.
  • Almost Identical to Competitors: While it might be tempting to buy seattlecoffeeworks.com if your primary competitor is seattlecoffeegear.com, don’t. When a client searches for "seattle coffee" you have to compete against a larger, already established brand. And when a client is actually looking for you, they might not remember your generic sounding name and end up buying from your competitor. What would a good name be? Well, another Seattle based coffee shop might come to mind:Starbucks (named after Starbuck, the chief mate on the Pequod, a whaling ship in Moby Dick). Their brand means “Seattle coffee” but is more distinctive, memorable and likely easier to find available.
  • Multiple Spellings: Because most people can’t spell, choose a word (or words) that can’t be easily confused. For example, the word "bass" has two pronunciations and as a result will be spelled incorrectly, a number of ways. Bass can refer to various fish species, a low-frequency sound, more than ten different towns around the world or even a surname.

2. Buy From an Established Registrar

While there are hundreds of places to buy a domain, don’t buy from the unknown domain registrar. The odds of them going out of business is probably low - but why put yourself through that? The lack of customer support is probably a more likely threat.
  • 1and1.com (domain names, ecommerce and hosting)
  • BlueHost (domain names and hosting)
  • GoDaddy (domain names, ecommerce and hosting)
  • HostGator (domain names and hosting)

3. Brain Storm Before Your Begin Searching

Use a free brainstorming tool like DomainHole (read my review) that generates huge volumes of available domain variants.
The other invaluable tool is a thesaurus. I've used both a print copy and the onlineThesaurus.com. Once you have your few keywords in mind, look them up. Sometimes you’ll get the right word right away. Other times it will take a few hours of playing with variants.
Remember: this is worth the time. You are going to be investing hundreds of hours building a brand and generating traffic for this domain. Choosing the right domain is very important.

4. Buy For 5 Years Minimum

There are a number of reasons to buy long term.
  • Lock in your low price: Getting a low price is great, but what will happen to the price next year?
  • Save time: Don’t worry about renewing every year.
  • SEO Benefits: Google rewards your commitment with higher search ranking.

5. Don’t Buy Auctioned Names

While many companies want single word, generic domains (insurance.com or travel.com) you should avoid these. There are two problems with these domains:
  1. They aren't memorable: it is pretty hard to build a brand around a single, meaningless word. The word might define the industry but clients are looking to buy from a company not a generic site.
  2. They are expensive: premium domains sell for hundreds up to millions of dollars (Insure.com sold for $16 million in 2009).
Customers relate to brands, not dictionary entries. When the internet was new, people would type a word into their browser and add ".com" to the end. We don’t do that anymore. These generic domains have had their day. Unfortunately, big companies still don’t get it and happily pay 6 or 7 digits for these low value domains.

6. Read the Fine Print

Some registrars offer private registration for free. Others charge as much as $11.99 per year. Make sure you are comparing equal variables. Sometimes the "cheapest" option actually costs more.
You’ll also want to make sure about the following features:
  • Auto domain renewals: Most registrars are now offering this service, but it's good to check. The last thing you want is to lose your domain because you forgot to renew it.
  • Free domain parking
  • Free domain forwarding
  • Hosting options: While some domain registrars also offer hosting, many business owners opt to host their sites elsewhere. This gives them the freedom to change hosts without moving their domains.
  • Domain redirect
  • Renewal costs: A low price is great, but how much will it cost to renew.

Wednesday, 22 April 2015

How To Reinstall Windows Like A Pro


A full, clean reinstall is different from the Refresh or Reset your PC options in Windows 8, or a manufacturer’s recovery partition or disk for Windows 7. Those built-in options will set your PC back to its factory-default state—which could include some vendor-installed junk you never wanted anyway. A clean install uses the generic Windows installation media that you can download from Microsoft, and it’ll have just the OS, no other frills.
You shouldn’t need to regularly reinstall Windows to keep it performing well. But, if a computer is bogged down by startup programs, context menu items, and years of junk, reinstalling Windows may be the quickest way to speed it up again.
Reinstalling Windows can also save a computer infected with malware or afflicted by blue-screens and other system problems caused by software issues.
Before we begin, back up all of your personal data. While you should back up your data regularly, it is especially important to do so before reinstalling an operating system.

Refresh or Reset Your PC (Windows 8 and newer)

Windows 8 includes ”Refresh your PC” and “Reset your PC” features that attempt to make installing Windows easier. Both of these options actually perform a Windows reinstall in the background, quickly installing a fresh Windows system from the recovery files on your computer’s drive, a Windows installation disc or USB drive.
The Refresh your PC feature saves your personal files and Windows Store apps, but it removes all your installed desktop programs. You’ll have to install all your desktop programs again, but that’s the point: You get a fresh Windows desktop system with all your system files in a known-good state.
windows 8 refresh pc
Refreshing your PC will delete all of your programs and system files, but leave your personal files intact.
The Reset your PC feature wipes everything, including your personal files. It can evenwipe your system drive so no one can recover those personal files later. This is the easiest way to remove your stuff from a PC before getting rid of it.
windows 8 reset pc
Resetting your PC is a lot like the old nuclear option of wiping the entire hard drive and starting anew. Your personal files and all of Windows’ system files will be deleted before Windows is reinstalled.
Both of these options are available in the modern PC settings app under Update and recovery > Recovery. If your computer isn’t booting properly, it will boot to the advanced startup options menu, where you can select Troubleshoot to refresh or reset your PC. You can also access these options by booting from a Windows recovery drive.
windows 8 refresh and reset
In Windows 8, you can refresh or reset your Windows installation from the Troubleshoot menu.

Use your manufacturer’s recovery partition or discs (Windows 7 or earlier)

In Windows 7 and previous versions of Windows, it’s up to the PC manufacturer to provide a recovery partition or recovery discs. Most manufacturers don’t include Windows installation discs with their computers.
If your computer has a recovery partition, run your manufacturer’s recovery tool to reinstall Windows. On many PCs, you’ll have to press a key during the boot process to access the recovery tool. This key may be displayed on your screen. It should also be printed in your computer’s manual.
If your computer comes with a recovery disc, you can also insert it in your computer’s optical drive and boot from it to begin reinstalling Windows. You’ll end up with the manufacturer’s like-new Windows system on your drive. All the original drivers will be installed, which is good, but all that nasty bloatware will also come back—that’s bad. You’ll have to remove unwanted junk software after you reinstall.

Tuesday, 21 April 2015

Hands-On: Canon EOS 5DS Review

An ultra-high resolution Canon DSLR had been rumoured for some time, but with the company adamant that its cameras wouldn't exceed the 22-megapixel count, it's taken a considerable about-turn with the announcement of the EOS 5DS: a 50.6-megapixel full-frame DSLR.
Perhaps it was inevitable, what with Nikon making serious headway in the market with its 36.3-megapixel D800 and D810 models, for Canon to muscle in and attack not only that major rival, but medium format manufacturers too. At a secret product preview session ahead of the 5DS announcement Canon's reasoning was simple: "customers are asking for it".
Whatever the reasons, it doesn't really matter - because from what we've seen the EOS 5DS ought to be brilliant for certain photographers. We got to sample its mega-megapixel delights from a London rooftop overlooking Trafalgar Square to see what it's all about.
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First and foremost the 5DS is, essentially, a tweaked 5D MkIII: there's a more pronounced grip to the left-hand side for better two-handed hold (you'll need all the steady-handedness possible at this resolution), plus the inevitable "5DS" name and, if you squint and look really close, the "Canon" logo emblazoned across the front is now too.
That's what can be seen, but there's more going on beneath the surface. A new base plate and mirror box construction with mirror vibration control system have been added, again essential given the significant resolution. In terms of dimensions the 5DS and 5D III are otherwise one and the same, each weather-proofed body measuring 152.0 x 116.4 x 76.4mm.
The same 61-point autofocus system in 5D III is employed in the 5DS too, and even if the likelihood is that you won't be out and about shooting fast-moving sports images, up the available shutter speed and there's no reason that you couldn't. As we found with this autofocus system in Canon's other model, it's hard to find a bad word to say about it in the 5DS.
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In this new body, however, the ability to utilise 1.3x (30MP) or 1.6x (19MP) crop modes - which show marked-out crop lines in the 100 per cent field-of-view viewfinder - sees the positioning of those autofocus points fill the given frame yet more. At 1.6x the AF points fill almost the entirety of the frame.
With premium glass popped onto the front - we got to test the brand new non-fisheye 11-24mm, which is wildly wide-angle and ideal for landscapes - the camera shows its worth. We snapped a number of images that looked great having zoomed in on screen, but that given the camera's pre-production state we weren't allowed to take away to take a closer look at. Sob.
A closer look is exactly what the images from a camera of this type demands. As with the Nikon D810 or any medium format system, having such a significant resolution is great - but brings its own raft of issues. Getting a pin-sharp shot requires more precision in use, as any movement from such a highly concentrated resolution is amplified in the results, often meaning a faster shutter speed pays its due. And let's not forget: the 5DS has a 60 per cent higher resolution than the Nikon D810. Wowzers.
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That will leave some of you gleaming, others pondering the impact on higher ISO results. The 5DS caters for an ISO 100-6400 range as standard, expandable to ISO 50-12,800, and we suspect it's the lower end of the spectrum that will best match the target audience.
Impressively at full resolution it's possible to shoot at five frames per second (5fps), showing off the capacity of the dual Digic 6 processors, but the lack of 4K video capture therefore feels like an oddity. The camera could handle it, for sure, but we suspect the presence of a certain EOS Cinema range is what's keeping Canon held back in that department. Furthermore, with its stills-focused remit, the 3.5mm headphone hack has been removed in place of a USB 3.0 terminal for fast file transfer.
In our initial use of the camera, another stand-out feature is the newly customisable quick control screen. No longer do you have to have it Canon's way, but can select, size adjust, reposition and edit the various options across the given gridded structure.
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This custom quick control option is buried within the menus, and many of the available scales are limited to "small/large" only, but it's a logical progression we'd like to see on other Canon DSLRs. Here, you may choose to move the autofocus arrangement to one corner, or even shrink its size to one grid square rather than four, but lay it over any other present option on the screen and it will delete what lies beneath, rather than nudging the arrangement around. Given most users will work out a suitable screen and leave it be this shouldn't matter, although what we would like to see would be multiple custom screen options to suit different shooting situations.
So there we have it, the daddy of the 5D range is the first DSLR to not only tip the 40-megapixel bracket, but dive headstrong into 50-megapixel territory. This is Canon carving out its spot in the high-end and, for some, will be an irresistible proposition. An expensive one too, given the £3,000 body only price tag. Lump in the 11-24mm and you'll need to add an extra £2,800.

Best DSLR Cameras 2015

You want to buy a DSLR camera but don't know what to go for? Then you've come to the right place, as this is where we round-up the best DSLR cameras of 2015. We'll guide you through the hottest cameras available - and only models that we've reviewed in full - to save you time when it comes to working out what the best options are.
DSLR cameras - which stands for digital single lens reflex - have removable lenses so that different optics can be attached in order to give a different view on the world. This variety allows you to start small and build-up to the more varied, sharper and desirable featured lenses as you go along. It also adds hands-on control for zoom and focus precision unlike that of most compact cameras.
DSLR cameras aren't to be confused with the newer compact system cameras that are also infiltrating camera shops up and down the land. They are the ones that typically look a little more like point-and-shoot cameras but also have interchangeable lenses (there are exceptions to that, with some models acting as out-and-out DSLR replacements). We've got the best system cameras covered in another feature, link below:

Whether you're new to the DSLR concept, are looking to upgrade, know plenty about cameras already and are weighing up the options, or are considering a more pro-spec option, we've broken down our list of great DSLR cameras into sub-headed categories to make things that bit easier to digest. You name it, we've got you covered.
We'll be regularly updating this feature with the latest and greatest DSLR cameras as and when we review them, so you can see where your money is best spent as the best models float to the surface. Some older models remain in our selection, as we don't want to limit this list to 2015-only models.

A quick lesson in lenses

Lens mount

First thing's first: cameras don't work in a one-size-fits-all way. Brands like to keep their own heritage and, as such, each manufacturer has its own lens mount.
For Canon it's EF, for Nikon it's F-mount, for Pentax it's K-mount, and Sony has A-mount. There are some additions and exceptions, but those are the current four to focus on. Don't fall into the trap by buying the wrong lenses just because the brand names match up.

Sensor size

Second to the equation is sensor size. Entry and mid-level cameras typically have what's called an APS-C size sensor. Some pro-spec cameras have full-frame sensors that, because they're physically larger, need specific - typically pricier and more advanced - lenses that are capable of covering the larger dimensions. In each case the mount size remains the same, irrelevant of the sensor size. If you are looking at a top-of-the-range lens for a top-of-the-range camera, you'll know all this already. For those starting out, don't worry: it may seem a bit of a minefield out there, but a fairly easy one to understand once you get into the lingo of the manufacturer you've chosen. 

Focal length equivalent

There are plenty of things to consider with lenses and this all depends on the type of photography you are planning on doing. If it is all about portraits you'll want something like around the 50mm or 75mm mark. If you are trying to snap that lion on the Savanna and don't want to get eaten then you'll want something with a long zoom closer to 300mm.

Best entry-level DSLR

Nikon D3300

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You've decided that a DSLR is the one for you, but you don't want to fork out masses of cash and don't want overbearing or complex controls to get in your way. The Nikon D3300 is the latest entry-level model to Nikon's series: an affordable and well-balanced choice to introduce you to the world of DSLR.
Complete with a Guide mode on its main mode dial, the camera can assist you in a visual way to generate the types of photographs you want. These visual cues will help in expanding your understanding of exposure, aperture values, depth of field and all those things that - quite probably - you don't know about just yet. But at the same time if that that sounds too daunting then just stick the camera in auto mode and press the shutter button - it'll do all the autofocus and exposure metering for you and, more often than not, do it well.
If there's a drawback it's that the optical viewfinder has a 95 per cent field-of-view, meaning that the outermost five per cent of the shot will be captured, but won't show up in the preview. It's typical of DSLR cameras at this level without exception.
Image quality from the D3300's 24-megapixel sensor is top quality, and compared to to its D3200 predecessor it's removed a filter between the lens and sensor for optimum sharpness. Competition comes in the form of the Canon EOS 1200D, which would be our other choice option at this level (see below).
PRICE: around £390


Canon EOS 1200D

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The Canon EOS 1200D might be a "safe" replacement of the nearly four-year-old 1100D model, but it holds enough weight to keep the entry-level DSLR market bubbling along.
If you want to use the rear LCD screen to take pictures then you might as well forget about it and look to a compact system camera instead. But if you're after an affordable viewfinder-based option with the latest and greatest image quality at this level then the 1200D has definite plus points.
Just like the Nikon D3300 (above) the Canon 1200D has the same 95 per cent field-of-view viewfinder limitations, but that's to be expected at this price point. Speaking of which, despite being the newest entry-level DSLR model out there, the asking price isn't overly inflated - it's actually less than the older Nikon model.
Between the 1200D and the Nikon D3300 there's not a huge difference in performance, price nor resulting image quality. The Canon's 18-megapixel resolution may sound "inferior" to the Nikon's 24-megapixels - but that's not the case, and is roughly nine times the overall resolution of the Full HD television in your lounge anyway. Both cameras mean large images aid with the ability to crop into the shot.
The Canon has a companion app to help your learning, while Nikon opts for an in-camera Guide Mode. Whichever suits, choose wisely as once you're invested in a lens mount it'll pave the way for any future purchases and camera body progression. 
PRICE: around £300


Best small scale DSLR

Canon EOS 100D (Canon EOS SL1)

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The Canon EOS 100D sits in a world of its own. It's as small as DSLR cameras come and that in itself is the single biggest reason for buying it. It's a technological mini marvel with a suitably affordable price tag to boot.
This is the DSLR to take up less bag space while delivering quality akin to the EOS 700D model thanks to the 18-megapixel sensor on board, which is like its bigger brother. The 100D stands out on its own, but doesn't cost the earth.
PRICE: £449 (body only)


Best mid-level DSLR

Canon EOS 70D

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The 70D represents the DSLR in the post-mirror age. If you're looking for an all-rounder when it comes to both still images and movie capture then there's no other pure DSLR out there that can offer such a varied and successful feature set.
It's the camera's autofocus systems that wins out though. The Dual Pixel AF system - on-sensor phase-detection via live view and a different phase-detection system via 19-point AF system through the viewfinder - truly closes the gap on the compact system camera market. We've been genuinely impressed how each system works independently depending on how you use the camera - and there's no compromise for one or the other. A revelation when considering how poorly the Canon EOS M functioned.
It's a shame that the 70D's viewfinder doesn't offer a 100 per cent field-of-view, but otherwise a strong feature set - including a 3.2-inch, tilt-angle touchscreen - counters at almost every other avenue.
Great new technology, great image quality, and great in use - there are only a few nitpick shortcomings to the Canon EOS 70D. Otherwise it's as close to redefining the mid-level DSLR sector as we've seen in recent years.
PRICE: around £749 (body only)

Best entry-level full-frame DSLR

Full-frame is the holy grail of DSLR photography. Sensors the same size as traditional 35mm film negatives are considered full-frame. This large sensor sizes produces a pronounced depth of field, while the sensor's "pixels" are typically larger for a cleaner signal and, therefore, usually superior image quality compared to APS-C sensors (this can be resolution dependent).

Nikon D610

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The words "entry-level" and "full-frame" tend not to go hand in hand. Given that close to £1,500 needs to be spent for that full-frame experience - and that's before considering lens costs - you need to be sure that you're ready to dip into the larger-sensor world.
The D610 replaces the earlier D600 and, frankly, doesn't change much. If you scour the internet you will find a series of complaints about some Nikon D600 owners experiencing issues with oil on the camera's sensor. It's not an issue we had, but the sudden arrival of the D610, with only a modest bump in features, suggests that it's a solution to brush any issues of its predecessor under the carpet. It does have a new shutter mechanism after all.
That might disappoint if you were hoping for a truly next-level experience, as the D610 only really adds Wi-Fi accessory compatibility and an ever so slightly faster burst rate to its predecessor. But the other side of the coin is that it retains all the good stuff of its predecessor.
This camera is like the lovechild of the high-resolution D810 (see below) and D7100. As most people won't need the full feature set or 36-megapixel resolution of the D810, the 24-megapixel D610 opens up the full-frame door to a wider audience. Top image quality for a great price. Slick stuff - and not an oil slick this time around.
If you're looking for something altogether different then the tilt-angle screen Nikon D750 might suit.
PRICE: around £1,249 (body only)


Best pro-spec all-rounder (APS-C sensor)

When full-frame 35mm film was settled upon back in the day, it later spawned a smaller format that came to be known as APS-C. By having this smaller sensor the image produced by a lens is "cut into" - imagine literally cutting the negative down by 50 per cent - which gives the impression of a greater zoom. That's why you'll see some lens' focal lengths described in "35mm equivalent" - but also can mean smaller kit, depending on which lenses are selected.
Either way, this size of sensor doesn't mean it's necessarily any less professional. Manufacturers pour a lot of time and effort into making the best sensors at this scale, complete with full feature sets. It's the most common sensor size, and arguably the most versatile.

Canon EOS 7D Mark II

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Let's cut to the chase: we're yet to use an APS-C sensor DSLR camera that's impressed us more than the Canon EOS 7D Mark II. The brand new 65-point all-cross-type autofocus system, new 150,000-pixel RGB infrared exposure meter, new shutter mechanism (to 200,000 cycles), faster burst mode to 10 frames per second (up from 8fps in the original 7D), and new 20.2-megapixel sensor all make it a feature-packed offering.
However, those thinking of upgrading from the original 7D who are hoping for a giant leap in image quality might not find their wishes granted. It's a similar story as it was between 5D second- and third-generations: a minor push forward. That said, we can't think of an APS-C sensor that performs better than the 7D MkII, so it's hardly a negative.
There are some feature absences that we would like to have seen on board, such as a tilt-angle screen, touch-sensitive operation, Wi-Fi integration and 4K video capture. But even these omissions aren't a deal-breaker for us.
Having used the 7D Mark II for a week we've come to appreciate just how capable that new autofocus system is. The battery life is great, while the layout, performance and resulting image quality are all exemplary. Even 1080p50 video will lure in plenty of punters.
PRICE: £1,599 (body only)


Best high-resolution DSLR

Nikon D810

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Nikon did what we thought was utter madness when it announced the 36-megapixel D800 in 2012 - but after using it extensively we found its super-high resolution full-frame sensor was an utter marvel. Two years on from that launch and the D810 maintains the resolution but tweaks performance and image quality. The result is one of our favourite DSLR cameras ever.
It might not have the upper hand when it comes to those low-light shots, due to some image noise at the higher ISO settings, and the sheer volume of pixels means potential blur from movement can be amplified. But get it right and the results are a thing of beauty.
There are top-spec features aplenty too: the 51-point autofocus system is the best out there in our view, image quality even at this super-high resolution is astounding and the solid build, battery life and raft of features are formidable.
PRICE: £2,399 (body only)


Best DSLR for movie capture

Sony Alpha A99

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We might have some qualms with the A99 as a standalone stills camera, but when it comes to movie capture it's Sony's single lens translucent (SLT) technology - which, we confess, means this isn't technically a DSLR - that make for exceptional fast and quiet autofocus.
There's a silent control wheel to the front of the camera for live adjustment during recording, while the full-frame sensor is spot on for blurred-background effects and creating those pro-looking 1080p shots.
All this can be witnessed in real time on the rear LCD screen without any cost to autofocus ability which, because of the SLT design, is just as fast as when using the camera through its electronic viewfinder - and that's also possible when capturing video.
Other cameras throw plenty at the movie front too - there's rarely a DSLR model that doesn't have plenty to offer in this department - but the Sony's got stacks of good stuff on offer. A sure winner.
There's rumours of an A99 II showing off 4K capture due early this year, but we'll have to wait and see just how true that is.
PRICE: £1,499 (body only)


Best enthusiast full-frame DSLR

Canon EOS 5D Mark III

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You already know your stuff. You want to take the full-frame sensor plunge or perhaps upgrade from an earlier model but don't have the cash for the crazy-fast pro-spec camera. Yet you still want just enough power in a feature set that's rounded enough to cover sports, portraits, landscapes - the works. If the Nikon D810's high resolution doesn't suit your work then the Canon EOS 5D Mark III is the camera for you.
Now it's not cheap by any means - an end-of-line Mark II might do you justice instead - but it's got every base covered and that 22-megapixel sensor is not only awesome in good light, it aces low-light too. Add Canon's vast array of lenses and there's not another choice out there as we see it.
In short the 5D MkIII is a brilliant camera that offers both superb stills and fantastic video. It's ideal for people looking to get a video-capable SLR, but owners of the 5D MkII might want to keep their existing gear and wait for the next update. Still, when it comes to all-round versatility this is the camera to go for.
PRICE: £2,299 (body only)


Best specialist full-frame DSLR

Nikon Df

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Looking for an entirely alternative approach? The Nikon Df could be exactly what you're looking for. It's wrapped the top-spec D4's full-frame sensor into a retro body similar to the FM2 from decades gone by. That means independent control dials for an old skool feel. "Wow" or "meh"? Take your pick - it'll be loved by some and seen as little more than a pricey exercise in nostalgia by others.
This could be the camera to reinvigorate where those photographic passions started. Classic manual control dials give the camera a distinct look and way of operation. But it all comes at a price: this niche camera is kitted out with the 50mm f/1.8 G lens only and has a recommended retail price of £2,749. Ouch.
The Nikon Df could be called over-ambitious. We can't shun the feeling that Nikon needs to learn some lessons from this release. But as much as we thought we'd made up our mind about the Df based on its "almost there" aspects, we just kept on taking photos, looking at the pictures and being impressed. And that's what pulls it back from the brink of obscurity because everything that comes out of this camera looks so great.
PRICE: around £2,099 with 50mm f/1.8 G lens


Best professional DSLR (full-frame sensor)

Canon EOS 1D X

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The choices at this level are more or less two-fold if you're considering full-frame: Nikon D4S (below) or Canon 1D X.
Both cut it close and there's little to separate the two, but when it comes to being just a whisker ahead we think the Canon has it in the speed department. It offers the fastest-in-class burst mode, the battery seems to last forever and, importantly, its 18-megapixel full-frame sensor is just about perfect for all manner of jobs.
Some other full-frame models outperform in the resolution stakes, and it's questionable as to whether Canon lost its "movie king" hat, but otherwise the 1D X is as good as professional full-frame DSLR cameras get.
PRICE: £4,845 (body only)


Nikon D4S

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Although the Nikon D4S is an evolutionary rather than revolutionary continuation of the earlier D4 model, it's still as good as full-frame cameras come. There's little to separate this from the Canon EOS 1D X although, in our view, this is the camera with the best autofocus system released to date.
Shoot at the "normal" ISO settings - the extended settings become absurd, with ISO 409,600 a bit out there - and results are excellent, but it's the D4S's ability to assist in getting the shots that matter that makes it such an exceptional bit of kit.
For the average consumer this is the Ferrari of cameras: out of reach in both price and realistic use. For the pros out there it will be a potentially priceless tool, albeit one that only a handful will see as an immediate upgrade necessity.
PRICE: £4,499 (body only)